Impact where it matters.

CVO is one of Australia’s leading billboard companies.

With over 2000 railway and roadside billboards across the country, we are where audiences are. Providing brands and businesses with impactful outdoor advertising where it matters most.

2,991
Locations
29,160
Campaigns
1,035
Clients
31
Million weekly reach

Some of our advertisers

Why Outdoor Advertising?

Out-of-Home advertising is seen by over 90% of the Australian population every day. Unlike the fragmented media landscape of digital, TV and radio it can’t be turned off, switched over or blocked.

The world’s biggest brands use Out-of-Home advertising, because it provides brand stature, impact and mass awareness. At CVO we don’t do anything with a cookie cutter approach. We offer bespoke billboard opportunities for brands and businesses of all sizes based on objectives and budgets.

Recent news

Captive Vision Outdoor (CVO) wins contract with Queensland Rail

Captive Vision Outdoor (CVO) wins contract with Queensland Rail

CVO has been awarded a 10+ year contract with Queensland Rail to develop bespoke Out-of-Home assets.
The impact of outdoor advertising on small businesses

The impact of outdoor advertising on small businesses

Without awareness and reputation, a business cannot grow. This is where outdoor advertising can help build and promote your brand.
Captive Vision Outdoor (CVO) wins Australian Rail Track Corporation OOH contract

Captive Vision Outdoor (CVO) wins Australian Rail Track Corporation OOH contract

CVO has been awarded a contract with Australian Rail Track Corporation to manage and develop its regional NSW Out-of-Home assets.

Frequently asked questions

Does billboard advertising work?

Absolutely! Outdoor advertising is unavoidable branding. 88% of people see outdoor advertising and72% of those people can be swayed towards a product or offering after exposure. Consumers trust brands on billboards more than the internet. With our billboard network, you can reach mass audiences on their daily journey. Fun fact: Consumers are 2.5x more alert outside the home compared to screen time at home and are 2x more likely to take action.

Can I use a QR code on a billboard?

QR codes on billboards are a smart way for businesses to grab attention and interact with people in passing. QR codes are known for boosting customer engagement if used correctly. We have put together our three key things to think about before including a QR code on your outdoor billboard. Read our tips here.

How long do billboards stay up for?

We offer a number of billboard advertising packages that vary from 3+ months, 6+ months, 12+ months and beyond. At CVO, we can tailor and create billboard packages to your objectives, budgets and needs! Contact us for more information and we can create a tailored solution for your brand.

Does billboard advertising work for small businesses?

Billboards exist where your customers live, work, commute, shop, socialise and travel. Billboard advertising works to amplify your small business marketing efforts and help you reach the right audience with positive, targeted messaging that converts potential customers into paying customers.

Are your billboards digital?

No! Our billboards are static meaning you get 100% share of voice. Our billboard advertising options are high-impact formats. This means unlike the fragmented media landscape of digital, TV and radio it can’t be turned off, switched over or blocked.

Why should I advertise at a train station?

Reach | Coverage |Exposure | Dwell Time | Need
As of April 2022,Australians were 19% more likely to use public transport more than once a week. Commuters spend an average of 12 minutes waiting on the platform for their train to arrive with a smartphone in hand making train station advertising the perfect time to display a call-to-action or keep your brand front-of-mind.

Do you offer discounts for multiple billboards?

Yes, we do! With over 2000 railway and roadside billboards across the country, we are where audiences are. At CVO, we can tailor and create billboard packages to your objectives, budgets and needs! Contact us for more information and we can create a tailored solution for your brand.

Curious to know more about billboards for your business?